D&F is derived from the traditional Chinese ritual vessel "Ding", which has the double function implication of "accepting" (absorption) and "setting" (display). "Accepting" is the aesthetic understanding of the works, while "setting" is the process of continuing the visual experience of the work through secondary creation.

We take “Ding” as the spiritual guidance to help customers display works in a fine-art way, which explains the brand concept of D&F.
D&F Studio is located in Chengdu, China. We have more than 13 years experience in this industry to provide 3D and architectural visualization products and services.

Adhering to the traditional Chinese craftsman spirit, we endeavor to create a balance between space, the building, and the environment with a vision combined art and technology, based in an organic aesthetic.

Inspiring from the classic and contemporary art, we are committed to inject energies into the works by the rich language of light and shadow.

In the process of balance and inclusiveness, we deliver practical taste and beauty to the world with our rich creativity and rigorous critical thinking.
  • Comprehending as an architect

    Every project is unique. From the perspective of architects, we study the geographical location, natural environment, historical background and humanistic feelings of the project, to understand the design concept of the designer and feel the design language that the architect wants to express.

  • Thinking as the end-user

    We focus on our clients’ customers, understand their needs, and learn how to deliver the exact message that clients want to convey to them, so as to help our target clients build recognition, improve the acceptance rate of the proposal, win competition or help their products sell.

  • Creating as an artist

    We are involved in architectural visualization through the integration of technology and art. We constantly explore the relationship between environment and the architectural tactility, and the interaction between a wide range of light and people’s emotions. Using the simulation of the texture, unique perspective, appropriate light, based on the scene experience to interpret the architectural works, so that people can fully feel its unique charm.

  • Operation management

    We control the design progress and quality in the whole process, cooperate with different departments in the planning cycle, control the design depth, jointly discuss and study details, in order to reduce the amount of secondary design commissioned by customers and save time for customers.

We promote a culture of excellence and passion, which build on our strong foundation of core staff.

We work as a multidisciplinary team, always learning, collaborating and debating.

Jay Peng
Founder & General Manager
Jay, who founded the D&F brand and runs the studio, has been thinking about the long-term development of the team for 13 years.He is not only an energetic team player, but also a charismatic leader.
Xiaoqiang Zhong
Partner & Deputy-general Manager
Qiang has over 20 years in the practice of project management and handles over 3000 projects. He is not only the mentor of the team, but also the reliable partner of customers.
Yuehui Jiang
Partner & Artistic Director& Training Director 11 years of professional experience
On the road of exploration of technology and art, Yuehui constantly surpasses himself. At the same time, he leads the team to make firm progress towards the goal of "worldclass architectural visualization team".
Shaoyou Deng
Director of modeling department 6 years of professional experience
Young and rich sense of responsibility, rigorous technology and exquisite, the backbone of the company... his professional label may be more than that.
Guoping Hu
Director of rendering department 14 years of professional experience
Guoping is good at finding inspiration in the collision of different materials. He has rich rendering experience, so that all kinds of modern styles can be captured.
Xiaoqiang Ren
Director of post production department 20 years of professional experience
Xiaoqiang has been studying Chinese art since he was a child. He has a unique insight into color and composition, and is good at achieving different scenes with diversified visual styles.